Real Estate Artisan™

Real Estate Artisan™

To understand the Real Estate Artisan™ concept, you must know what an artisan is and what it encompasses.


“A Real Estate Artisan™ is a skilled worker who makes items that may be functional or strictly decorative, including furniture, sculpture, clothing, jewelry, household items and tools or even machines such as the handmade devices of a watchmaker. Artisans practice a craft and may through experience and aptitude reach the expressive levels of an artist.”


Craft      Knowledge      Experience


Talent with an Emphasis on Real Estate

The internet is a place to find a plethora of information on any subject, need, or desire.  When you enter a price point in searching for a home, a list of homes appears.  Then, you must weed through each fact sheet to find the one you would like to view.  Here is where the Real Estate Artisan™ becomes a valuable tool.  The Real Estate Artisan™ philosophy was created by Samuel Cachola founder of Reality Realty Professionals.


A Real Estate Artisan™ (REA) is committed to their profession with a lifelong commitment to both internal industry education and external career broadening opportunities.  Skills attained and honed allow the real estate agent to fully evaluate a client’s situation, clarify needs, refine goals, determine capabilities and provide guidance rooted in the facilitation of clients clearly defined goals. REA apply their craft by the customized application of the Caremenship™ philosophy.  The philosophy was created to ensure clients’ needs are fully integrated into the process and all solutions maximize the stability and sustainability of all clients.


Concepts, Skills, Innovation

People are often overwhelmed with information overload when researching an important subject, product or idea.  Consumers searching for a home or looking for the latest trendy shoe, seek direction.   Customers seek someone that can provide trustworthy knowledge, which bridges the gap between the service providers product line to satisfying consumer core needs. It requires a person to be “high touch” i.e. great care and “high concept” i.e. offering customize solutions for client needs. This concept, skill, and innovation give the consumers what they need, not what you think they need.


Reality Realty provides top service with qualified Real Estate Artisans™ standing by to help you with all of your real estate needs.

Share This Page

Contact Information

Reality Realty Professionals, LLC,
Sam Cachola Broker/Owner
44 Mine Rd Suite 2-169
Stafford VA 22554
Cell: 703.785.1158
Office: 540.628.0028
Fax: 703.842.8005